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Toyota to bring mini trucks to US market
The low-speed truck will be sold in limited volumes to fleets and targeted at ranchers and small businesses needing a compact work vehicle.
Toyota announced on Tuesday it is reviving the Scion brand as 'Scion by Toyota,' with the 11-foot-long KEI-01 truck entering production at Toyota Motor Manufacturing Indiana for fleet customers in the second half of 2027.
Repositioned as a 'freedom lab,' Scion shifts from targeting young buyers to capturing niche markets through utility and mobility innovation with the compact, right-hand-drive vehicle.
The KEI-01 features a 660cc three-cylinder engine and 600-pound payload capacity, complying with federal Low-Speed Vehicle requirements with a maximum speed limited to 25 miles per hour.
President Trump encouraged the move, targeting fleet operators including small businesses and farmers. Toyota may consider limited retail sales later depending on demand and operational considerations.
Alongside the KEI-01, Toyota showcased the BKE Concept scooter and the Scion SxS Concept, emphasizing experimental mobility solutions. Both concept vehicles remain in development with no formal production timeline announced.