US EditionTop marketers double down on performance as economic pressure builds
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Top marketers double down on performance as economic pressure builds
Uncertainty has always been part of the job for senior marketers. But in 2025, it’s starting to feel like the default setting. With inflation still sticky, interest rates holding firm, and AI rewriting how teams work, CMOs are now being asked to do more — with less — in markets that feel unpredictable at best. At the World Federation of Advertisers (WFA) Global Marketer Conference last week, leaders from brands like Kraft Heinz, Diageo and Unil…
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