Toan Nguyen: "Objective Groups Are as Good as Dead

A conversation about organic stores, longevity, gamers and the longing for control in a chaotic world. Nguyen was invited by the district of Bolzano and the surrounding area of the hoteliers and innkeepers' association (HGV) in South Tyrol. Who develops products or marketing campaigns, must know for whom – that is, which target group. How do I find them?Nguyen: By not looking for target groups as far as possible. So at least not in the classical…