To Communicate Is to Govern?

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Factuality

Ownership

By Ismael Cala In my nearly five decades as a communicator, I've learned that a poorly expressed idea can die in silence, while a well-spoken word can change the course of a life, a company... or a nation. In an increasingly noisy and content-saturated world, public speaking is not a luxury, but a tool for survival and transcendence. It's no longer enough to have talent, experience, or even a purpose. If you don't know how to communicate it, it'…

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Factuality

Ownership

“The success of a government would not depend on the effectiveness of its actions, but on its ability to shape collective perception through narratives and rhetoric,” says the author. However, that is not enough. “It is not enough to distort or manipulate collective perception to get aberrant facts tolerated,” he adds. Read more