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Tinder Tests Paid Heigh Preference to Refine Match Recommendations

Tinder is testing a new paid height preference filter for subscribers amid its ongoing rebrand and leadership change in mid-2025.
This test follows Spencer Rascoff's appointment as Match Group CEO, aiming to revamp Tinder's user experience and appeal to Gen Z's differing dating preferences.
Rascoff plans to introduce AI and safety features quickly while shifting Tinder from its hookup app image toward more serious, intentional connections.
The height filter acts as a preference guide rather than a strict exclusion, with Rascoff acknowledging tests may fail but help improve user outcomes.
The feature has sparked intense debate online and highlights Tinder's challenge in balancing user desires, app reputation, and evolving dating culture.

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Tinder tests a controversial height filter as paid dating apps users keep dropping

Love is a lot less lucrative lately—if you’re the company that owns Tinder (MTCH), Hinge and OKCupid. Read more...

2 days ago·United States

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The Independent

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Tinder trials divisive new height filter for premium users

‘It’s over for short men,’ one user claimed

2 days ago·London, United Kingdom

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News18 India

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Why Tinder’s New Height Preference Filter Has Sparked Debate

Tinder introduces a height preference feature for select users, sparking online debate. The new setting aims to help users connect more intentionally.

2 days ago·India

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