Tim Cook is dead set on beating Meta to 'industry-leading' AR glasses: report

Tim Cook 'cares about nothing else' than beating Mark Zuckerberg to a pair of truly smart glasses: 'It’s the only thing he's really spending his time on from a product development standpoint'

Apple's "Vision" products may be Tim Cook's biggest chance to get out from under Steve Jobs' shadow.

'Killing' the iPhone is reportedly Tim Cook's top priority

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the iPhone.

Tim Cook reportedly obsessed with Apple Glasses — he 'cares about nothing else'

According to Mark Gurman, Apple is working on a "lighter and cheaper" refresh of Apple Vision Pro. But it's just a stepping stone to AR glasses that rule the world.

Apple CEO 'Hell Bent' on Launching True AR Glasses...

Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, according to Bloomberg's Mark...

Tim Cook is dead set on beating Meta to 'industry-leading' AR glasses: report

Tim Cook really wants Apple to make true AR glasses. He “cares about nothing else”, according to an Apple engineer....

Apple shifts look at smart glasses, the mass market of the eyes after Vision Pro: report

Apple is said to challenge Meta in the emerging Smart Glasses market, with plans to develop lightweight augmented reality (AR) glasses that can redefine the portable technical space. According to Mark Gurman van Bloomberg, Apple has shifted its long-term focus beyond the recently launched Vision Pro headset, now aimed at developing a more accessible and […]