TikTok’s Skincare Sales Boost: Reviews Drive Purchases

Benefits of Hypochlorous Acid Face Spray for Skincare

Skincare products are now using hypochlorous acid (HOCl) more than ever. Since it is good for bacteria, calms skin, and reduces redness and swelling, many are trying it for their skin problems. What is hypochlorous acid, and how does it assist your skin’s health? What Is Hypochlorous Acid? To defend itself against infections, the body naturally creates hypochlorous acid. It is a weak acid. This is the process of white blood cells killing bacteri…

TikTok’s Skincare Sales Boost: Reviews Drive Purchases

A recent study published in the Journal of Enterprise and Development sheds light on how online customer reviews and live streaming influence purchasing decisions, particularly in the skincare industry. The research, led by Shofa Qosidatul Ghautsiyyah from the State Islamic University of Maulana Malik Ibrahim Malang in Indonesia, focuses on the behavior of Generation Z and Millennial users on… Source