KATSEYE's Daniela Reveals How She Does Her Signature TikTok Viral Eyeliner

KATSEYE's Daniela Reveals How She Does Her Signature TikTok Viral Eyeliner

Daniela Avanzini is the latest KATSEYE member to be causing a stir in the beauty world. Here, the star breaks down her viral eyeliner routine.

TikTok’s Rise as the New Power Player in UK Beauty Retail

TikTok has changed a lot in the past five years from viral dance app to the most powerful product discovery engine in beauty retail. And in the UK, nowhere is that shift more visible than in the cosmetics industry. What used to be driven by beauty counters, glossy magazine spreads, and YouTube hauls has now moved into the vertical scroll. A single 15-second clip can drive products to sell out nationwide. Brands that used to spend millions on ca…