US EditionTikToker Alix Earle Says She Can’t Podcast for "Foreseeable Future"
- TikTok influencer Alix Earle, age 24, alleges that UK-based fitness brand Gymshark terminated their $1 million sponsorship deal in late 2023 due to her pro-Israel social media posts made in October 2023.
- Earle's Instagram post expressing solidarity with Israel following the October 7 attacks sparked an online backlash against Gymshark, with commenters criticizing the brand for working with someone perceived as a Zionist, especially given their marketing featuring Palestinian women.
- The sponsorship deal between Gymshark and Earle included several posts on TikTok and Instagram to promote Gymshark products, but Gymshark allegedly attempted to withdraw from the partnership after the online criticism.
- Alix Earle responded to the contract termination by filing a lawsuit with the British High Court, arguing that her pro-Israel posts were online prior to signing the deal and demanding Gymshark pay her $1 million, with Earle stating, "Now and always, we stand with the people of Israel."
- The case was settled out of court, with Alix Earle receiving a $1 million settlement from Gymshark, though Gymshark has declined to comment and reportedly denies signing a contract with Earle.
15 Articles
15 Articles
TikTok influencer dumped by major brand over her support for Israel
Podcaster and TikTok influencer Alix Earle received $1 million from British fitness brand Gymshark, after she accused the company of dropping her sponsorship deal over her support for Israel. By World Israel News Staff A popular TikTok influencer and podcast host has received $1 million from a lawsuit against a British fitness apparel company which she accused of nixing her contract over her support for Israel. Twenty-four-year-old U.S.-based so…
Model dubbed 'internet's hot best friend' sued Gymshark for 'scrapping' sponsorship agreement over Israel posts
Social media influencer Alix Earle sued British fitness brand Gymshark for £775,500, claiming the company terminated a lucrative sponsorship deal after she faced criticism for her pro-Israel stance.Gymshark has settled a $1m court claim from Earle over claims it scrapped sponsorship agreement after her views on Israel prompted backlash online.The 24-year-old American, known as the "internet's hot best friend", alleged Gymshark ended their agreem…
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