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TikTok Darling The Beachwaver Co. Grows At Target As It Aims To Triple Haircare Business

Summary by Beauty Independent
The Beachwaver Co., the viral hair tools brand that’s sold 1.4 million products on TikTok Shop, is expanding its assortment at Target as it sets out to multiply its haircare business 3X this year. Braid Balm, a $24 product that preps the hair ... The post TikTok Darling The Beachwaver Co. Grows At Target As It Aims To Triple Haircare Business appeared first on Beauty Independent.
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Beauty Independent broke the news in on Tuesday, June 3, 2025.
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