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This Entrepreneur Treated an AI Agent Like a Colleague. Then It Started Doing the Work

Summary by BizToc
Donnie Goins Donnie Goins A version of this story originally appeared in the AI Insider newsletter. Sign up for Business Insider's weekly AI Insider newsletter here. One of my favorite parts of writing AI Insider is hearing from readers who actually try this stuff. A few weeks ago, I wrote about…

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Business InsiderBusiness Insider
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This entrepreneur treated an AI agent like a colleague. Then it started doing the work.

A tech entrepreneur put the Instinct AI agent to work on marketing, operations, shipping, tariffs, and more.

·New York, United States
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BizTocBizToc

This entrepreneur treated an AI agent like a colleague. Then it started doing the work

Donnie Goins Donnie Goins A version of this story originally appeared in the AI Insider newsletter. Sign up for Business Insider's weekly AI Insider newsletter here. One of my favorite parts of writing AI Insider is hearing from readers who actually try this stuff. A few weeks ago, I wrote about…

Read Full Article
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BizToc broke the news on Friday, October 2, 2026.
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