Appearing on postage stamps was a recognition reserved for presidents, national heroes, scientists, artists or historical events. Today, a brand occupies that same space, as the decision of the United States Postal Service (USPS) to launch an official collection dedicated to Barbie is not only a tribute to the world’s most famous doll: it confirms that some brands have stopped competing only in the market to become part of a country’s cultural h…
A format that is out of the ordinary. Stamps do not follow the usual size. USPS used a format that applies on rare occasions: they are one third higher than a standard vertical commemorative stamp.