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These rising K-beauty brands should be on your radar

Summary by Page Six
Korean skincare and makeup brands used by stars like Selena Gomez, Addison Rae and K-pop icons like BTS and Minnie are now available to shop in the US.

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These rising K-beauty brands should be on your radar

Korean skincare and makeup brands used by stars like Selena Gomez, Addison Rae and K-pop icons like BTS and Minnie are now available to shop in the US.

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Page Six broke the news in on Friday, January 23, 2026.
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