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These New Sneakers Have a Secret AirTags Compartment to Track Your Child's Location – but They’re Dividing Opinion Among Parents

CALIFORNIA, UNITED STATES, JUL 30 – Skechers' new kids shoes include a hidden Apple AirTag tracker to help parents monitor their child's location for safety, with prices starting at $52 in the U.S.

  • Skechers introduced a new collection of children's sneakers that include a discreet compartment designed to house an Apple AirTag, enabling parents to monitor their child’s location through the AirTag tracking system.
  • This product follows AirTag's introduction four years ago and addresses safety concerns due to misuse of AirTags for stalking, prompting Apple to add anti-stalking alerts.
  • The shoes include a screw-on compartment under the insole that securely holds an AirTag without affecting comfort, allowing discrete tracking via Apple’s Find My network.
  • Prices range from $52 to $58, and according to Skechers, the AirTag is embedded in the shoes in a way that makes it unnoticeable to children wearing them, offering a discreet tracking option that may reassure parents.
  • These shoes enable parents to locate their children in public areas with connectivity, although tracking relies on proximity to Apple devices and may not update without internet access.
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MacRumors broke the news in United States on Wednesday, July 30, 2025.
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