The Very Bizarre Message of the Pika Generative Video AI in Its Latest Commercial

Pika Labs, the startup behind the video generative model (which we had ranked 6th in our top 10 IA video in 2024), has just unveiled the "Pikapocalypse" campaign by Marie Schuller (RSA Films) which has used, you would have guessed, the features of Pika. Such a strange film, which blurs the tracks between dystopic fiction and product demonstration. With its slogan "Reality is optional" Pika announces the color: here, reality can be changed, remod…