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The Unexpected Rise of Cringe as a Music Marketing Strategy

Summary by Hypebot
Cringe content is no longer a liability — cringe is a music marketing strategy. As audiences crave authenticity over polish, artists who lean into awkward, overly earnest moments are breaking. Continue reading The post The Unexpected Rise of Cringe as a Music Marketing Strategy appeared first on Hypebot.
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Hypebot broke the news in on Thursday, June 26, 2025.
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