US EditionThe ultimate hypocrisy: Zillow bans pocket listings — unless they’re its own
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The ultimate hypocrisy: Zillow bans pocket listings — unless they’re its own
Zillow’s latest policy demands that agents post homes to the MLS within one business day of any public marketing. If they don’t, Zillow will remove the listing from its platform — a move the company says protects consumers by ensuring homes receive “maximum exposure.” But here’s the problem: Zillow built an entire line of business explicitly designed to avoid that kind of exposure. From 2018 through 2022, Zillow Offers — the company’s failed iBu…
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