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The True Value of Southwest Rapid Rewards Points - BoardingArea

Summary by BoardingArea
Southwest Airlines has long been a standout for travelers seeking a straightforward loyalty program. Even as we move further into 2025, some recent tweaks—like newly introduced checked-bag fees—have slightly altered the value proposition. Still, I’ve observed that the Southwest Points to Dollars Calculator often places each Rapid Rewards point around 1.4 cents. That means 1,000 points can often trim about $14 off a flight, though it’s worth noti…
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BoardingArea broke the news in on Friday, June 20, 2025.
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