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Purchasing Managers Are Vulnerable to Greenwashing

Purchasing managers are vulnerable to greenwashing, finds research from Aalto University School of Business. Owais Khan, Research Fellow at Aalto, reveals that purchasing professionals are just as likely to buy greenwashed products as those with genuine sustainability certifications. The study analyses more than 460 purchasing managers’ choices in three scenarios: buying laptops, safety gloves, and copy paper. Their willingness to buy certain pr…

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El Pais broke the news in Spain on Wednesday, November 5, 2025.
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