US EditionThe TikTokification of LATAM Search Behaviour: How Product Discovery Is Moving Beyond Google - Ottawa Life Magazine
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The TikTokification of LATAM Search Behaviour: How Product Discovery Is Moving Beyond Google - Ottawa Life Magazine
Recently, TikTok (once known for viral entertainment) has transformed digital discovery across Latin America. This shift, which has been coined Tiktokification, moves young consumers away from Google and toward social media platforms offeringr instant, visual product discovery through engaging content. In Brazil, Mexico and Colombia, TikTok is replacing Google as the main platform for engagement.
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