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"We're Not Proud of It": Ceo Admits Mistakes in Design, Software and Names. Now Vw Presses Reset

Summary by Jyllands-Posten
Sales are falling, the market in China is crumbling, and customers are losing faith. In an exclusive interview with Jyllands-Posten, Volkswagen's head of development, Kai Grünitz, explains how the brand will reinvent itself with new design, new software and a return to everything that once made Volkswagen loved.

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Sales are falling, the market in China is crumbling, and customers are losing faith. In an exclusive interview with Jyllands-Posten, Volkswagen's head of development, Kai Grünitz, explains how the brand will reinvent itself with new design, new software and a return to everything that once made Volkswagen loved.

·Aarhus, Denmark
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After the flop of its subsidiary Cariad, responsible for developing its platform for the vehicles defined by the software, Volkswagen adopts a new strategy that relies on external partners, including Rivian.

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Jyllands-Posten broke the news in Aarhus, Denmark on Wednesday, October 8, 2025.
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