The strategy behind Westland’s new benefits brand launch

The strategy behind Westland’s new benefits brand launch

iStock.com/bagi1998 Westland Insurance is expanding its portfolio by launching Westland Benefits, a new brand that will play “a more significant part” of the brokerage’s business in the coming years, says brand president Matt Mann. Launching in B.C. on April 1, Westland Benefits unites the brokerage’s acquired benefits firms under one national brand.  “From our perspective, we believe that this sector — employee benefits, business and solutions …