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Sports Bra Founder on Expanding to New US Cities - Portland Business ...

  • The Sports Bra, a Portland-based bar focused solely on women's sports, revealed plans to open new locations in four cities—Boston, Indianapolis, Las Vegas, and St. Louis—set to launch in 2025.
  • The expansion follows growing demand for inclusive spaces championing women's sports and an investment from Alexis Ohanian's 776 Foundation to scale via franchising.
  • Launched in 2022 by Jenny Nguyen, who has a culinary background and played college basketball, The Sports Bra quickly attracted partnerships with brands such as Nike and Clif Bar, generating over $1 million in revenue within its first year.
  • Projected women's sports revenue hit $2.35 billion in 2024, with media coverage up 275% over five years, while The Sports Bra's franchises will join the Portland location as the 'Starting Five.'
  • The franchises aim to serve growing fan bases in key women's sports cities, fostering community and supporting teams like the WNBA's Las Vegas Aces and Indiana Fever.
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KATU broke the news in Portland, United States on Tuesday, June 3, 2025.
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