B.C. Rebrands Its Provincial Tourism Strategy

B.C. rebrands its provincial tourism strategy

British Columbia has proven itself to be a magnet for tourists, but one problem for the industry is that visitors tend to arrive during peak seasons. They also cluster in the province's tourism hot spots: Metro Vancouver, Victoria, Whistler and the Okanagan. The province's destination tourism market...

B.C. alters tourism strategy to attract off-peak visitors

Destination British Columbia spending millions to reframe how agents, international visitors think about the province’s regions