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The Singles’ Day shopping festival loses its shine under China’s lagging economy

  • The Singles’ Day shopping festival reported less consumer excitement due to China’s lagging economy as e-commerce firms explore international markets.
  • Experts note that Beijing's stimulus measures have not effectively boosted consumer confidence amidst lower annual growth rates.
  • Merchants express concern that high advertising costs outweigh benefits from participation in the festival due to disappointing sales.
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  • 46% of the sources are Center
45% Center
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