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South Korea's life game 'InZOI' challenges 'The Sims'

  • Krafton released its life simulation game, InZOI, on Friday, seeking to challenge the dominance of Electronic Arts' The Sims franchise, which has sold over 200 million copies in 25 years, with its lifelike graphics and fresh take on the genre.
  • Krafton's ambition to create InZOI, despite limited prior experience in the life simulation genre, stemmed from the unexpected global success of their combat survival game, PUBG: Battlegrounds, which has over one billion mobile downloads and 50 million daily active users.
  • Directed by Kim Hyung-jun, a self-proclaimed avid player of The Sims, InZOI topped Steam's best-selling games chart by revenue just 40 minutes after launch, causing Krafton's stocks in Seoul to rise six percent.
  • InZOI, built with Unreal Engine 5, allows players to manage virtual beings in a simulated city, offering detailed customization options and uniquely Korean settings, but the recommended system requirements, including an Intel i7 processor and Nvidia RTX 3070, represent a significant leap compared to The Sims 4.
  • Currently available as an early access title, InZOI does not offer adoptable pets, but players can spawn various animals, and the developers have indicated that pet availability may change based on player feedback and future roadmap updates, with Kim Hyung-jun estimating the game to be about 20 percent complete compared to The Sims 4.
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South Korea's life game 'InZOI' challenges 'The Sims'

South Korean game publisher Krafton released early access to its life simulation game "InZOI" Friday, hoping its powerful lifelike graphics will unseat the decades-long dominance of "The Sims" hit franchise.

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Bloomberg broke the news in United States on Thursday, March 27, 2025.
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