US EditionThe Rise of Wellness Fourth Spaces
- Fitt Insider shared an Eventbrite report on June 27, 2025, highlighting the rise of Fourth Spaces connecting wellness and belonging in real life.
- This rise resulted from younger generations shifting from traditional third places built on convenience to Fourth Spaces centered on shared identity and intention.
- These Fourth Spaces combine diverse interests such as exercise paired with culinary experiences or arts alongside heritage, leading to a 146% rise in attendance at fitness events and a 92% increase in gatherings without alcohol.
- According to data, nearly all individuals aged 18 to 35 are interested in engaging with their online hobbies through face-to-face interactions; additionally, nearly three-quarters intend to participate in events within the next six months, and more than four-fifths have formed close friendships at such meetups.
- This trend suggests wellness brands should focus on creating meaningful, intentional experiences that help young people feel recognized, encouraged, and motivated, rather than solely concentrating on selling products.
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"An open space for the unknown," with different interpretations and perspectives and which tells different stories. "Liminal space" is a work on beds, which leaves no one indifferent.
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The rise of wellness fourth spaces | News Channel 3-12
The rise of wellness fourth spaces Health is a shared pursuit. What’s happening: Fitt Insider shares an Eventbrite report detailing the rise of Fourth Spaces, where purpose, health, and belonging intersect in real life. URL to IRL. For younger generations, digital third spaces like Discord and Reddit have supplanted traditional hangouts like coffee shops or libraries. Filling a void by bridging online and IRL worlds, interest-based fourth spaces…
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Leaning Left0Leaning Right2Center10Last UpdatedBias Distribution83% Center
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- 83% of the sources are Center
83% Center
C 83%
R 17%
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