US EditionThe Rise of the CPG Subscription Economy: How Brands Can Adapt
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The Rise of the CPG Subscription Economy: How Brands Can Adapt
Subscription-based business models are experiencing significant growth in the consumer packaged goods (CPG) industry, driven by consumer demand for convenience, personalisation and value. The emergence of the subscription box is already reshaping consumer habits and is creating a new avenue for brands to secure customer loyalty and recurring revenue. Once a niche concept reserved for beauty boxes, subscription models are now a widespread phenome…
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