The rise of mobile marketing: why brands need to focus on a mobile-first strategy

The rise of mobile has transformed consumer engagement with brands. Smartphones in hand, they navigate, buy and consume content on a daily basis. Adopting a mobile-first strategy is now essential to capture the audience, strengthen commitment and remain competitive. Mobile usage exceeds that of desktop mobile traffic has grown steadily, surpassing that of computers in many sectors. Consumers rely on their smartphones to instantly access informat…