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The Pros & Cons of Rebranding a Well-Known Name

Summary by rosica.com
Rebranding is no small undertaking—especially for nonprofit organizations with decades of name recognition, donor trust, or a loyal following. However, in today’s fast-evolving communications landscape, a fresh identity can sometimes be the catalyst needed to engage new audiences, confront reputational issues, or better reflect an organization’s evolving mission.  The recent rebrand of Humane Society International into Humane World for Animals o…
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rosica.com broke the news in on Thursday, April 17, 2025.
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