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Top rosica.com News

Hoboken · Hoboken

The Pros and Cons of Hiring a PR Agency vs. Bringing it In-house

For nonprofits, schools, hospitals, and physicians’ practices, one key question often arises: “Should we build an in-house PR team or hire an agency?” For larger organizations, the answer is clear… both! Having an internal PR professional who understands the organization’s imperatives, priorities, strengths, and challenges can complement the expertise and focus of a PR agency. For small to mid-sized organizations, however, hiring in-house may…See the Story

Hoboken · Hoboken

Education PR Agency Rosica Communications Wins 2025 Mercury Award For Hoboken Public Library’s Right To Read Campaign

Rosica Communications just won a Silver Mercury Excellence Award in the Publicity category for its Hoboken Public Library’s “Right to Read” campaign. This strategic PR initiative positioned the library and its director as national champions of intellectual freedom and also sparked a movement—transforming Hoboken Public Library into New Jersey’s first book sanctuary and inspiring 47 others across the state to follow suit. Rosica’s media relation…See the Story

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