The Pros and Cons of Hiring a PR Agency vs. Bringing it In-house

The Pros and Cons of Hiring a PR Agency vs. Bringing it In-house

For nonprofits, schools, hospitals, and physicians’ practices, one key question often arises: “Should we build an in-house PR team or hire an agency?”  For larger organizations, the answer is clear… both! Having an internal PR professional who understands the organization’s imperatives, priorities, strengths, and challenges can complement the expertise and focus of a PR agency.   For small to mid-sized organizations, however, hiring in-house may…