US EditionThe power (and peril) of cringe in product marketing
Summary by Product Marketing Alliance
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The power (and peril) of cringe in product marketing
We’ve all seen it – the ad that causes us to shudder involuntarily, the influencer post that feels painfully awkward, the brand campaign that misses the mark so badly it becomes infamous. But why do we react this way? And more importantly, why do we feel the need to share these cringeworthy moments with others?Recent research by Brianna Escoe, Nathanael S. Martin, and Anthony Salerno sheds new light on the phenomenon of cringe and its impact on …
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