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Can Nike End Adidas' World Cup Kit Supremacy? We're About to Find Out.

Summary by USA Today
The 2026 World Cup's final four are split between Adidas and Nike, extending a kit-brand rivalry that has shaped modern tournaments.

6 Articles

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After three weeks of World Cup, football has chosen its semi-finalists: France, Spain, England and Argentina. There have been illusions, disappointments, hopes and frustrations of 44 other teams that have done their best to reach the trophy that will be decided on July 19th. But there are two teams that, from the first minute of the tournament, were already playing their final: Adidas and Nike. It started with advantage the German brand, with 14…

·Spain
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The World Cup semifinals will gather for the first time the four teams leading the FIFA ranking before the tournament: France, Argentina, Spain and England. In addition to the sporting challenge, the four federations concentrate some of the largest sponsorship agreements of international football, with brands such as Adidas, Nike, Google Gemini, Movistar, Orange and Volkswagen. Read

Nike, Adidas and Puma once again set the pace of the World Cup game that took place together in the United States, Mexico and Canada and concentrated most of the teams, but traditional firms and other girls also accompanied great tournament stories.

The two main sports products companies in the world dominated the competition and compete among themselves at the end of the competition: Argentina and Spain represent Adidas; France and England dress Nike

·Portugal
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The great sports brands have taken advantage of the World Cup to get to the limit at marketing level; the semifinals accompany them: Adidas dresses Spain and Argentina, Nike represents France and England

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sport.es broke the news on Monday, July 13, 2026.
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