The new cola war has broken out, and it's completely different now than it was before

The market for prebiotic-enhanced carbonated fiber drinks has grown to a billion-dollar market, with Pepsi and Coca-Cola just catching on. The average California teen now looks at traditional sodas with disgust and buys Poppit and Olipop – or competes with their parents, who happily pay three times the price of Coke, knowing that at least their child is drinking something healthy.