EssenceMediacom Has Its Own “Should’ve Gone To Specsavers” Moment In Latest OOH

Specsavers teases passers-by in refreshed OOH campaign

Specsavers has launched a new OOH asset with a refreshed twist on its sight gag. In this campaign, EssenceMediacom had a ‘Should’ve gone to Specsavers’ moment due to poor eyesight when securing the billboard space for the latest ad campaign. Located on Ponsonby Road in Auckland, only a fraction of the large-scale billboard is visible to passers-by after a neighbouring building was erected a few years ago. Although the advertising space has exist…

EssenceMediacom Has Its Own “Should’ve Gone To Specsavers” Moment In Latest OOH

More iconic work out of Specsavers for those who still haven't experienced the horrible feeling of having air blown into your eye.

The ‘Media Buyer’ Should’ve gone to Specsavers… new OOH on iconic Ponsonby Road billboard

the sizable OOH billboard has remained the same since next door built out and up, creating a bit of a joke amongst locals and the wider creative industry.