US EditionChaos as Italian ski resort is overrun by TikTok tourists
- 10,000 daytrippers invaded Roccaraso, Italy, causing chaos and traffic issues on the slopes, after viral posts on social media about snowfalls prompted tour companies to arrange cheap trips from Naples.
- 220 tour buses transported visitors, angering local residents and prompting municipalities to implement crowd-control measures.
- Rita De Crescenzo, a popular influencer, faced backlash for encouraging the influx of tourists, stating it wasn't her fault that roads were blocked.
- Roccaraso's mayor called the situation a 'real assault' on the area, highlighting the security risks posed by the unexpected surge of visitors.
23 Articles
23 Articles
TikTok's astonishing effect on an Italian resort: Over 10,000 people invaded a small town of 1,400 inhabitants
A TikTok campaign has brought a resort in Italy to a standstill. More than 10,000 people have invaded a small town of 1,400 people after a campaign on the social network. Influencers in the Naples area promised them a day of skiing for just 30 euros, which led to traffic in the town being paralyzed.
Roccaraso invaded by tourists from Campania: low-cost trips driven by influencers. 'We need the army'
Twenty thousand people skiing on the slopes, another 15 thousand in the village walking, not to mention “hundreds of unauthorized buses” that unload thousands of other hit-and-run tourists along the state road. On Sunday, 260 buses arrived only from Campania and brought another 10-12 thousand people: “A real assault and the situation has become unmanageable,” says the mayor of Roccaraso, Francesco Di Donato, they tell of the nightmarish weekend …
The mayor of Roccaraso after the onslaught of 10,000 Neapolitan 'skiers': “We welcome everyone, as long as they are civilians. But now we need the army.”
Francesco Di Donato: “We have already closed the city. Now we need to limit State Road 17 because the situation is critical, sooner or later there is a risk of an accident. This phenomenon must be treated like a soccer match.”
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