US EditionThe Legendary Debut of Lnstacart at the Super Bowl Seeks a Titanium at Cannes Lions 2025 - Revista Merca2.0
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The We’re Here campaign marked Instacart’s Super Bowl debut. The most innovative strategy was to invite pets from other brands, such as Heinz, Pillsbury and Energizer, to be part of the idea. The results are remarkable: 14% more orders, U$S 40M in incremental sales and 12 billion winning impressions. Strong Titanium candidate at Cannes Lions 2025. Successful advertisements broadcast during the Super Bowl usually have an impact that goes beyond c…
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