The IP debate: Agency leaders on ownership, ethics, and legal grey areas
Summary by Social Samosa
1 Articles
1 Articles
The IP debate: Agency leaders on ownership, ethics, and legal grey areas
There’s this debate that the advertising and marketing industry talks about nearly every year: The idea theft. Agencies have long spoken about ideas getting stolen, doing unpaid work, and the many grey areas around creative ownership. But rarely, if ever, do these concerns or solutions come from the client side. That's precisely why Social Samosa’s AgencyCon 2025 summit opened with this critical yet uncomfortable conversation. A panel of agency …
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