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The Industry Behind Tradition: in Misiones, the Vera Family Has Been Producing Cane with Rough for Three Generations, Which Has “Payé”

Summary by Bichos De Campo
A few days ago in the town of Garupá, close to the provincial capital of Misiones, a yellow truck drove incessantly along National Route 12 to supply the local markets that anticipated the arrival of August. The back of the truck left no doubt about its mission with the legend: “we are delivering Cachapé cane.” Every 1 August, a tradition of northern Argentina but extended in the rest of the country, prays to take three drinks of cane with rough…
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A few days ago in the town of Garupá, close to the provincial capital of Misiones, a yellow truck drove incessantly along National Route 12 to supply the local markets that anticipated the arrival of August. The back of the truck left no doubt about its mission with the legend: “we are delivering Cachapé cane.” Every 1 August, a tradition of northern Argentina but extended in the rest of the country, prays to take three drinks of cane with rough…

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Bichos de Campo broke the news in on Friday, August 1, 2025.
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