US EditionThe Higher Ed CMO’s Commercial Case for Creativity
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The Higher Ed CMO’s Commercial Case for Creativity
Why an investment in creativity may be an institution’s biggest competitive advantage. Legendary ad person Bill Bernbach once said, “If your advertising goes unnoticed, everything else is academic.” It’s not an understatement to say that managing higher ed brands has become increasingly complex. Marketers are forced to compete in a category that’s in flux—within a culture that questions its value—and improve effectiveness across marketing channe…
·Washington, United States
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