The Guardian unveils new global advertising team - Marketing Beat

The Guardian announces new global programmatic advertising team

This new move is part of the Guardian’s strategy to become more global and more digital Dave Strauss,... The post The Guardian announces new global programmatic advertising team  appeared first on Newsworks.

The Guardian unveils new global advertising team - Marketing Beat

Media group The Guardian has launched a global programmatic advertising team spanning the UK, US and Australian markets. The new team will be managed by global chief advertising officer Imogen Fox and according to the newspaper, the move is part of its strategy to digitalise and become more global. The vice president of revenue operations and strategy for The Guardian US, Dave Strauss, will head the new team. Other members include Duane Thompson…