The Future of the AI Liability Directive

AI, advertising, and the policy landscape – CAP proactive monitoring

In November 2024, the ASA hosted the event ‘Future-proof Advertising: How will AI change advertising and regulation?’, and spoke about its commitment to using technology to deliver more effective, responsive regulation; a key part of the ASA’s 2024-2028 Strategy. As well as using AI to support effective regulation, the ASA is a proactive regulator, constantly trying to understand emerging issues and monitor compliance with the rules.  Previous n…

The Future of the AI Liability Directive

The European Commission first published a proposal for an AI Liability Directive (“AILD”) in September 2022 as part of a broader set of initiatives, including proposals for a new Product Liability Directive (“new PLD”) and the EU AI Act (see our blog posts here, here and here). The AILD was intended to introduce uniform rules for certain aspects of non-contractual civil claims relating to AI, by introducing disclosure requirements and rebuttable…