The End of Static Products: Jellybean and Callaway Demonstrate Future of Customer Engagement Technology

The End of Static Products: Jellybean and Callaway Demonstrate Future of Customer Engagement Technology

For decades, the relationship between consumers and products has remained fundamentally unchanged. A customer purchases a product, uses it, and keeps it on a shelf where it remains forever static. This pattern has defined countless physical products across industries, from luxury goods to collectibles, where the moment of purchase marks both the beginning and the end of meaningful brand engagement. Yet in San Francisco, a technology company is q…