The Dreame is over: Chinese vacuum cleaner company scraps plans to build EVs – report
The Chinese appliance maker is ending car development after layoffs, vacant offices and supplier debts, and will focus on four core businesses.
- Chinese appliance maker Dreame has reportedly shuttered its automotive division, abandoning plans to manufacture electric vehicles just one year after announcing its entry into the sector.
- Earlier this year, the company promised the Nebula Next 01 Jet Edition, which claimed a 0.9-second 0-100km/h time using a "custom-built dual solid-fuel rocket booster system."
- China Economic Net reports the automotive arm shrunk from nearly 1000 employees to a dozen, while Car News China reports the displayed vehicle was a non-functional showpiece purchased from a model-building company.
- Dreame CEO Yu Hao confirmed the company will focus on four core businesses: vacuum cleaners, robotic lawnmowers, electric two-wheelers, and its "Magic Atom" robotics business.
- The company's short-lived automotive venture serves as a reminder that marketing claims are easy to generate, while actual research and development for such wild performance claims requires significant resources.
18 Articles
18 Articles
Vacuum Brand That Built Bugatti and Rolls-Royce Copycats Quits Business Before Selling a Single Car
Vacuum brand that promised to roll out a Bugatti copycat and a Rolls-Royce Cullinan-like SUV called it a day before selling a single car. The automotive industry turned out to be way too much for a firm that builds vacuum cleaners. Dreame Technology launched in the auto industry with all the bells and whistles of a brand-new auto brand, only that it didn’t have any auto background. It counted, instead, on its expertise in makin... (continue rea…
Dreame’s dream of a rocket-powered car is dead
The Dreame NEXT event during the Silicon Valley Summit at the Palace of Fine Arts on April 29, 2026 in San Francisco, CA. | Photo by Kelsey McClellan / The Verge Dreame, the Chinese vacuum company that aspires to be a global technology giant, is reportedly shutting down its automotive project after funding from the government dried up. According to CarNewsChina, the company's automotive division called "Project Starry Sky" once employed over 1,…
Dreame’s supercar fantasy collapse surprises nobody
There is a very specific type of arrogance that infects tech executives the moment they master the art of spinning a brushless electric motor. The internal logic seems very simple: if you can make a cordless vacuum cleaner that eats dust bunnies with ruthless efficiency, how hard could it possibly be to build a road-going hypercar? As it turns out, building an automobile is beyond difficult - even more so when your grand entrance is all about sm…
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