US EditionThe direct-to-OTT film format faces a significant marketing challenge, which limits its ROI: Ormax Media
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The direct-to-OTT film format faces a significant marketing challenge, which limits its ROI: Ormax Media
MUMBAI: Ormax Media has published an analysis called 'No man's land: The identity crisis of direct-to-OTT films'. It is based on Ormax viewership estimates and Ormax Stream Track data. This reveals how the direct-to-OTT film format faces a significant marketing challenge, which limits its ROI. Of the 50 most-watched streaming originals in India in the first half of 2025, just five are films While direct-to-OTT films account for only 10% of the m…
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