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Advertising rule changes following review in response to the Digital Markets, Competition and Consumers Act 2024

Summary by ethicalmarketingnews.com
CAP and BCAP have published the outcome of their consultation on amendments to the advertising Codes following a review to align them with the Unfair Commercial Practices (UCP) provisions in the Digital Markets, Competition and Consumers Act 2024. The UCP provisions came into force on 6 April 2025. The CAP and BCAP Code rule changes come into force immediately. The UCP provisions update and replace the Consumer Protection from Unfair Trading Reg…
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Agencias y Medios de Comunicación broke the news in on Thursday, May 8, 2025.
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