The depressing rise of ‘direct cremations’

The depressing rise of ‘direct cremations’

Twenty per cent of last year’s funerals in Britain were direct cremations – up from 14 per cent in 2020. Numbers are continuing to rise, fast, for this most affordable, clinical form of body disposal: cremations with no ceremony and no attendees. Daytime advertising campaigns put out by corporate firms such as Pure Cremation promote