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Coca-Cola Relaunches Iconic 'Share a Coke' Campaign for a New Generation - Adobo Magazine Online

Summary by Adobo Magazine Online
SINGAPORE – Coca-Cola is bringing back its highly anticipated and legendary ‘Share a Coke’ campaign, strategically tailored for today’s new generation of consumers and pushing the boundaries of innovative brand experiences and the magic of personalised connection.Building on over a decade of global success, ‘Share a Coke’ returns with a strategic evolution focused on enhanced digital integration and deeply localised experiences. The first-of-its…
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adobo Magazine Onlineadobo Magazine Online

Coca-Cola relaunches iconic 'Share a Coke' campaign for a new generation - adobo Magazine Online

SINGAPORE – Coca-Cola is bringing back its highly anticipated and legendary ‘Share a Coke’ campaign, strategically tailored for today’s new generation of consumers and pushing the boundaries of innovative brand experiences and the magic of personalised connection.Building on over a decade of global success, ‘Share a Coke’ returns with a strategic evolution focused on enhanced digital integration and deeply localised experiences. The first-of-its…

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The Global HuesThe Global Hues

The Death Of Brand Loyalty: The Role Of Gen Z - The Global Hues

Gen Z is reshaping brand loyalty. Discover why legacy no longer matters—and how authenticity, values, and experience are driving modern consumer choices. 4o

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The Global Hues broke the news in on Sunday, June 1, 2025.
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