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Madras HC Restricts Govt Welfare Ads Featuring Photo of Any Former CM, Name or Symbol of Political Party

TAMIL NADU, INDIA, AUG 01 – The Madras High Court's interim order bars political names and symbols in scheme publicity to prevent misuse of public funds, citing Supreme Court guidelines in a PIL filed by AIADMK MP.

  • In a significant interim ruling, Madras High Court ordered Tamil Nadu to avoid naming schemes after living politicians and using their images in publicity, following a PIL by C. Ve. Shanmugam.
  • During Thursday’s hearing, the bench observed that naming schemes after political figures like Ungaludan Stalin appears prima facie impermissible under the Supreme Court’s Common Cause guidelines, challenging neutrality in government programmes.
  • Crucially, the Madras High Court barred the use of any living political personality’s name and the display of former Chief Ministers or DMK insignia in advertisements, clarifying schemes can still be implemented.
  • In response, the court allowed the Election Commission of India to proceed independently on the petitioner’s complaint, despite pendency of the case, with DMK spokespersons questioning double standards and P. Wilson calling the petition politically motivated.
  • Looking ahead, the Madras High Court will hear the case again on August 13, 2025, emphasizing that naming schemes after political figures could politicize welfare programs.
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Devdiscourse broke the news in India on Thursday, July 31, 2025.
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